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Our Story

WHAT IS SIMPLY SOUTHERN?

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Two ladies hugging while giving the peace sign and wearing OS-RISE-VANILLAACID and OS-HAPPINESS-HONEYACID.
We are an apparel brand that celebrates the preppy American lifestyle. Founded in Greensboro, NC in 2005, Simply Southern has been creating vibrant, catchy t-shirts and clothing for more than a decade.

SIMPLY SOUTHERN FAMILY

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A group photo of employees that work at Simply Southern in front of a Simply Southern sign and a fake sea turtle.
Simply Southern began as a small apparel kiosk in a mall. Today, we are sold by over 6,000 independent retailers. We also have 27 of our own retail stores throughout twelve states. Between our corporate office, production facility, and retail locations, Simply Southern employs over 400 people.

GIVING BACK

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Two pictures on top of each other. First one has two children in front of a ladder smiling while looking at the camera with ones arm around the other. Second picture is two newborn sea turtles covered in sand being held by latex gloved hands with a kid in the background looking on.
Simply Southern is passionate about helping the less fortunate and using our success for good. We donate to a variety of organizations but are best known for our efforts to help sea turtle conservation and ChildFund International. (Read more on our “Giving Back” page.) To date, we have donated over $6 million in cash and merchandise.

BE SIMPLE, LIVE BETTER!

Copyright © 2022 Simply Southern. All Rights Reserved.
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