About Us

We are an apparel brand that celebrates the preppy American lifestyle. Founded in Greensboro, NC in 2005, Simply Southern has been creating vibrant, catchy t-shirts and clothing for more than a decade.

Simply Southern began as a small apparel kiosk in a mall. Today, we are sold by over 6,000 independent retailers. We also have 31 of our own retail stores throughout fourteen states. Between our corporate office, production facility, and retail locations, Simply Southern employs over 400 people.


Simply Southern is passionate about helping the less fortunate and using our success for good. We donate to a variety of organizations but are best known for our efforts to help sea turtle conservation and ChildFund International. (Read more on our “Giving Back” page.) To date, we have donated over $14.5 million in cash and merchandise.