To create quality, affordable products that makes people smile and to always help out the less fortunate.
Simply Southern is an American clothing, accessory and gift wholesaler whose goal is to create quality, affordable products that make people smile, while going the extra mile to help the less fortunate. Simply Southern is not just a brand but a lifestyle that customers, friends, and followers connect with for a happy, preppy, and classy existence.
It all started through the imagination of Creative Director and founder Ginger when she opened the first kiosk in 2005 in Greensboro NC. Ginger’s vision was to create southern inspired, high-quality T-shirts at affordable prices. Ginger chose the name ‘Simply Southern’ to reflect the values of a southern lifestyle, where things run a little slower and you are always there to help your neighbor. These values are evident in their products with catchy phrases and unique designs. These Simply Southern designs quickly grew in popularity, resulting in retailers inquiring how they could order shirts for their own stores. And so, the wholesale division was born.
Simply Southern has since branched out into a variety of product categories including clothing, accessories, gifts, and more. They are most recognized by their bright, colorful designs and faith based inspirational quotations. From a small kiosk to a large corporation, Simply Southern is now sold by almost 6,000 independent retail outlets nationwide. To withstand the rapid growth, Simply Southern acquired a 120,000 square foot facility in December 2016 for printing, warehousing, and distribution, employing over 400 staff members today.
Among the many ranked categories by GiftBeat (a monthly trade publication that records gift industry trends), Simply Southern has been ranked #1 T-Shirt Brand for the past three years.
Beyond its success, Simply Southern values the importance of giving back. Simply Southern is a proud sponsor of Child Fund International, Turtle Conservation Foundations, and The American Red Cross. With proceeds from purchases made by their dedicated and loyal customers, Simply Southern has donated over $6 million in cash and merchandise to these various organizations.
This tremendous success and growth of the brand has been possible through the efforts of a devoted workforce, the partnership of great retailers, and the support of loyal customers and friends.
Be Simple, Live Better!